My UV Patch

Features My UV Patch

What is My UV Patch?The patch is a transparent adhesive that, unlike the rigid wearables currently on the market, stretches and adheres directly to any area of skin that consumers want to monitor.
Measuring approximately one square inch in area and 50 micrometers thick - half the thickness of an average strand of hair - the patch contains photosensitive dyes that factor in the baseline skin tone and change colour when exposed to UV rays to indicate varying levels of sun exposure.
The patch partners with a smartphone app.
My UV Patch app allows the user to scan the patch.
It analyzes the varying photosensitive dye squares to determine the amount of UV exposure the wearer has received and encourages sun safe behavior.
While previous technologies could tell users the amount of potential sun exposure received per hour, the sensors in the My UV Patch measure actual UVA exposure while extrapolating that of UVB rays for a more accurate reading.The app will analyze the amount of UV received by the user and provide guidance on the safe sun behavior (by telling them if they are safe or at risk).
The app also provides information about local weather (sunny, cloudy, geolocalized temperature etc…) and the level of UV, as well as the level of pollution where the user is located.
Why launch My UV Patch?
With 30 years of expertise in UV-induced skin disorders, La Roche-Posay hasbeen promoting safe sun behaviour to save your skin for decades.
As your trusted partner in sun safe behaviour, La Roche-Posay is committed to being on your side in the sun.
The goal has always been to bring the ultimate broad spectrum protection against UVA & UVB in the best possible form.
After launching the Skin Checker platform last year, a campaign which encouraged people across the world to check their beauty spots in order to detect signs of skin cancer at the earliest possible stage, La Roche-Posay now takes this fight one step further as it unveils My UV Patch, the first-ever stretchable skin sensor designed to monitor UV exposure and help consumers enjoy the sun whilst staying protected.
Where will they be available?
There are 18,000 patches available in the UK.
Visit www.laroche-posay.co.uk to learn more about how to get yours.